Lara Assumed the __________ Role in the Buying Center When

question 222

Multiple Choice

Lara assumed the __________ role in the buying center when she shook the salesperson's hand and said, "Ms. Hron, we would like to accept your bid. I'll expect 48 boxes of ring shank nails to be delivered by November 8^th, and we will pay the agreed-upon price of $21.74 per box."

• A)gatekeeper
• B)broker
• C)buyer
• D)influencer
• E)user

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Definitions:

Lockbox Services

Banking services that process incoming checks by collecting and depositing them directly into the recipient's bank account, speeding up the collection process.

Collection Time

The average period it takes for a business to receive payments owed by its customers, reflecting on the efficiency of its credit policies and cash management.

T-bills Yield

The return on investment for Treasury bills, which are short-term government securities.

Disbursement Float

The time between when a payment is issued by a company and when the funds are actually withdrawn from the company's bank account.