In a Buying Center, ________ Affect the Buying Decision, Usually

question 117

Multiple Choice

In a buying center, ________ affect the buying decision, usually by helping define the specifications for what is bought.

• A) gatekeepers
• B) deciders
• C) buyers
• D) influencers
• E) users

---

Definitions:

South Africans

The people hailing from or living in South Africa, a country located at the southern tip of the African continent.

Three-dimensional

Pertaining to or appearing to have height, width, and depth, thereby giving the impression of physical volume or space.

Kpelle

A Liberian ethnic group, or the language spoken by this group, known for its unique cultural practices and linguistic structures.

Memory

The faculty by which the mind stores and remembers information.