A Computer Company Salesperson Invites the IT Managers of Its

question 126

Multiple Choice

A computer company salesperson invites the IT managers of its top ten customers (in terms of dollar sales) to view a demonstration of the firm's new product line,so the salesperson can obtain their opinions regarding various options and configurations that could be offered.These IT managers are most likely to be the __________ of their organizations' buying centers.

• A)gatekeepers
• B)influencers
• C)reciprocity arrangers
• D)buyers
• E)users

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Definitions:

Acceptance

The act of recognizing and embracing a reality or condition without attempting to change it.

Feedback Element

A component within a system that is used to provide input back into the system to regulate its function or output.

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