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Cassidy Is Part of the Buying Center for a Large

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Cassidy is part of the buying center for a large manufacturer.Her field of expertise is logistics,and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway,a successful trucking firm,regularly buys Cassidy's secretary lunch.The representative does this because she views the secretary as a(n) ________ and wants to be sure that information about her company reaches Cassidy.


Definitions:

Business Analysis

The practice of identifying business needs and determining solutions to business problems, often involving the analysis of data and processes.

Services Classification

The categorization of services based on characteristics such as tangibility, the relationship with the customer, and the method of delivery.

Business Support Products

Goods and services that help businesses operate more efficiently and effectively, ranging from software tools to consulting services and office supplies.

Product Line

A series of related products offered by a company.

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