A Buy Class Situation Affects Buying Center Tendencies in Different

question 20

Multiple Choice

A buy class situation affects buying center tendencies in different ways. If there is one person involved, the time required for a decision is short, and the problem definition is well-defined, the buy class situation is most likely a

• A)new buy.
• B)straight rebuy.
• C)conditional rebuy.
• D)modified rebuy.
• E)standard buy.

---

Definitions:

Resold

Items or assets that have been purchased and then sold to another party, potentially at a different price.

Delivery

The process of transferring the possession of a good, commodity, or service to the customer after a sale.

Futures Contracts

Agreements to buy or sell an asset at a future date for a price that is determined today.

Hedge Cost

The expense associated with implementing a hedging strategy to minimize or manage financial risk.