A Buy Class Situation Affects Buying Center Tendencies in Different

question 119

Multiple Choice

A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the time required for a decision is moderate, and the problem definition has only minor modifications, the buy class situation is most likely a

• A)new buy.
• B)straight rebuy.
• C)conditional rebuy.
• D)modified rebuy.
• E)standard reorder.

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Definitions:

Cooperating Doctors

Doctors who work together or with other healthcare professionals and organizations to provide coordinated and comprehensive care.

Health Maintenance Organizations

Managed care organizations that provide a wide range of healthcare services to enrolled members for a fixed, prepaid fee.

Diagnosis-Related Group

A system of classification for hospital cases used to determine payment levels for healthcare services based on the diagnosis, type of treatment, and other factors.

Fixed Payment

Regular, set amounts of money paid or received at specified intervals, such as monthly rent or car loan payments.