Charlie Was Standing Outside of His Classroom Talking on the Phone

question 7

Multiple Choice

Charlie was standing outside of his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

• A)problem recognition
• B)alternative evaluation
• C)information search
• D)purchase decision
• E)postpurchase evaluation

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Definitions:

Bid Price

The bid price is the highest price a buyer is willing to pay for a security or asset at a given time, crucial in the trading of stocks, bonds, and commodities.

Quoted Bid

The highest price a buyer is willing to pay for a security or commodity in the financial markets.

Treasury Note

A marketable U.S. government debt security with a fixed interest rate and a maturity between one and 10 years.

Dow Jones

A reference to either the Dow Jones Industrial Average (DJIA), a stock market index of 30 prominent companies in the U.S., or the company Dow Jones & Company, known for its financial market indices and news.