How Would Consumers Who Purchased a New and Innovative Nike

question 240

Multiple Choice

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

• A)limit their information search to an internal one
• B)minimize problem solving involvement
• C)read ads for the new basketball shoe even after the purchase has been made
• D)conceal the product purchase from others
• E)If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance

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Definitions:

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A contraction for "it is" or "it has."

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