The Process of Seeing or Hearing Messages Without Being Aware

question 365

Multiple Choice

The process of seeing or hearing messages without being aware of them is referred to as

• A)selective retention.
• B)subliminal perception.
• C)selective perception.
• D)selective attention.
• E)indifference

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Definitions:

CVP Approach

Stands for Cost-Volume-Profit analysis, a financial modeling tool that helps companies understand the relationship between costs, sales volume, and profit.

All-Benefits Approach

A strategy focusing on comprehensively listing all potential benefits of a product or service to appeal to a wide range of consumers or stakeholders.

Points-Of-Difference

A type of value proposition that focuses on the product or service relative to the competition and how the offering is different from others on the market.

Taste Fairs

A public event where various food and drink suppliers offer samples of their products for tasting.