Which of the Following Statements About Brand Loyalty Is Most

question 191

Multiple Choice

Which of the following statements about brand loyalty is most accurate?

• A)Learning has little effect on brand loyalty because most habits are instinctual.
• B)Brand loyalty increases the perceived risk associated with impulse purchases.
• C)The incidence of brand loyalty is steadily rising in North America.
• D)Brand loyalty results from the positive reinforcement of previous actions.
• E)The best way to enhance brand loyalty is to brand all new products with the same brand name

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Definitions:

National Income

The total value of all income earned within a country, including wages, rents, interest, and profits.

Flow Variable

A measure of something over an interval of time, such as your spending per week.

Point In Time

describes a specific moment or instance in the timeline.

Determined

A term describing a definite and firm decision or the resolution to follow a particular course of action.