LG, a Consumer Electronics Manufacturer, Recently Introduced a 55" Internet-Capable

question 222

Multiple Choice

LG, a consumer electronics manufacturer, recently introduced a 55" Internet-capable, 3D OLED (Organic Light Emitting Diode) HDTV. As its marketing manager, you have used lifestyle analysis in the past, particularly the VALS system, to help you profile your customers. Which of the following VALS profiles would be the most likely target market for this product?

• A)Survivors
• B)Believers
• C)Experiencers
• D)Achievers
• E)Innovators

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Definitions:

Visual-Spatial Skills

Abilities that allow an individual to process and interpret visual information about where objects are in space.

Frontal Lobes

The frontal lobes are regions of the brain that are critical for voluntary movement, speech, and complex cognitive behaviors such as planning, decision-making, and moderating social behavior.

Risky Behavior

Engaging in actions that expose an individual to danger or harm, often without fully considering the negative consequences.

Kohlberg's

Refers to Kohlberg's theory of moral development, which proposes that the ability to reason morally progresses through specific stages throughout an individual's life.