In the VALS Framework, Consumers with the Least Resources of Any

question 136

Multiple Choice

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as __________.

• A)Strivers
• B)Believers
• C)Survivors
• D)Makers
• E)Thinkers

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Definitions:

International Stratification

The hierarchical arrangement of countries or nations based on economic, social, or political criteria, leading to inequalities in wealth, power, and status.

Class Analysis

The examination of the social and economic divisions within a society, particularly related to the distribution of wealth, economic status, and social influence.

Erik Olin Wright

An American sociologist known for his work on class structure, social stratification, and alternatives to capitalist economies.

Marx

Karl Marx, a 19th-century philosopher, economist, and socialist, known for his critique of capitalism and theory of historical materialism.