Word of Mouth Refers to

question 48

Multiple Choice

Word of mouth refers to

• A)advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
• B)subjective, often negative, misconceptions that are passed from one person to another as the result of selective perception.
• C)the influencing of people during conversations.
• D)the individuals who exert direct or indirect social influence over others.
• E)casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being true

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Definitions:

Achievement Recognition

is the acknowledgement or reward given for accomplishments, often serving as motivation and validation for individuals.

Task Difficulty

The level of challenge presented by a task, influencing effort and strategies employed to accomplish it.

Social Comparison

The process by which individuals evaluate themselves by comparing their abilities, status, and situation with others.

Strategic Plan

a documented course of action designed to achieve long-term goals and objectives, outlining the organization's strategy for execution.