Which of the Following Is a Reason That Marketing to Hispanics

question 336

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

• A)Hispanics don't consider advertising a credible source of product information.
• B)Hispanics communities are spread across the entire country and therefore difficult to target.
• C)The Hispanic subculture is diverse.
• D)Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
• E)Assimilation is valued and the Hispanic community finds cultural target marketing offensive

---

Definitions:

Value In Diversity

The benefits and increased performance derived from having a variety of different perspectives and backgrounds in a group or organization.

Monopolistic Competition

A market structure characterized by many firms selling products that are similar but not identical, leading to competition based on price, quality, and branding.

Limited Market

A market situation characterized by restricted customer base, geographic reach, or size, limiting the potential sales of a product or service.

Average Total Cost

The total cost divided by the quantity of output produced; a measure of cost per unit of output.