Which of the Following Statements About Groupon Is Most Accurate

question 352

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do.
• C)The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Plant Layout

The arrangement of machinery, equipment, and facilities within a factory or workshop, optimizing the efficiency of operations, workflows, and safety.

Non-Value-Added Activities

Tasks or processes that consume resources but do not add direct value or enhance the product or service from the customer's perspective.

Work in Process

Inventory that includes items currently being produced and not yet completed, representing a stage between raw materials and finished goods.

Raw Material

The basic material from which a product is made, often processed in manufacturing to create components or finished goods.