Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Marriage

A legally and socially sanctioned union, typically between two people, that is regulated by laws, rules, customs, beliefs, and attitudes that prescribe the rights and duties of the partners.

Income

The amount of money or earnings received by a person, family, or organization, usually measured on a monthly or yearly basis.

Indicator Variable

A variable that takes the value 1 to indicate the presence of a condition or characteristic and 0 to indicate its absence.

Color

The characteristic of visual perception described through categories such as hue, saturation, and brightness.