A Consideration Set Refers to

question 145

Multiple Choice

A consideration set refers to

• A)the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
• B)the group of generic brands that a consumer would reluctantly consider acceptable.
• C)the group of brands of which a consumer is aware.
• D)all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
• E)those product alternatives a consumer has considered, including those deemed unacceptable

Understand the principle of matching revenue with expenses and its effect on net income and financial statements.

Understand the fundamental steps of the innovator's imperative and their significance in the innovation process.

Recognize the importance of questioning preexisting assumptions and reaching out for innovation.

Identify the role of company culture in supporting or hindering innovation.

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Definitions:

Kelley's Covariation Model

a psychological theory that explains how individuals attribute cause to behavior based on the consistency, distinctiveness, and consensus of the observed action.

Consensus

General agreement among a group of people or within a community.

Consistency

The principle of maintaining uniformity or stability in one's beliefs, attitudes, and behaviors over time or across situations.

Kelley's Covariation Model

This model proposes that people attribute behavior to factors that covary most closely with, or appear to cause, that behavior, considering consensus, distinctiveness, and consistency information.