Five Influences Can Have an Impact on a Consumer's Purchase

question 27

Multiple Choice

Five influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

• A)marketing mix influences.
• B)situational influences.
• C)psychological influences.
• D)sociocultural influences.
• E)evaluative criteria.

---

Definitions:

Visuals

Graphical elements such as charts, pictures, videos, or diagrams used to supplement text, making content more appealing and easier to understand.

Effective Communication

The ability to convey information to others clearly and unambiguously, ensuring the message is understood as intended.

Scale Distortion

A misrepresentation or alteration of the true size, proportion, or degree of an object or concept, especially in visual representations.

Zero-point Error

A measurement error that occurs when an instrument does not register a zero reading when the true value of the measured quantity is zero.