Five Situational Influences Have an Impact on a Consumer's Purchase

question 90

Multiple Choice

Five situational influences have an impact on a consumer's purchase decision process. They are purchase task, __________, physical surroundings, temporal effects, and antecedent states.

• A)competitive offerings
• B)motivation
• C)core values
• D)brand loyalty
• E)social surroundings

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Definitions:

Pediculosis

An infestation of lice on the human body, common types include head, body, and pubic lice.

Lice

Parasitic insects that live on humans or animals, feeding on blood and causing itching and discomfort.

A Virus

A microscopic infectious agent that replicates only inside the living cells of an organism and can cause diseases.

Bacteria

Microscopic, single-celled organisms found everywhere, with roles ranging from aiding digestion to causing disease.