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Because the Average Consumer Operates in a Complex Environment,the Human

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Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as


Definitions:

Independent Invention

the process through which different societies or cultures independently create or discover similar technologies, practices, or ideas without direct influence from each other.

Oasis Theory

A theory suggesting that agriculture and the domestication of animals originated in areas where water resources such as rivers and lakes are abundant.

Origins Of Food Production

The historical and anthropological study of how human societies began to cultivate crops and domesticate animals for food.

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