Prexa Was Offended by the Brand Name of a New

question 63

Multiple Choice

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,it is likely this product would fail.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective analysis
• E) stimulus discrimination

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Definitions:

Actor-Network Theory

An approach in social theory that is both theoretical and methodological, positing that all elements in the social and natural worlds are interconnected through ever-changing networks of relationships.

Sociology

The study of social behavior, organization, and institutions, and how they interact and influence individual behavior and society.

Technoscience

A term emphasizing the inseparable connection between the development of technology and scientific research, highlighting their co-dependent progression.

Nonhuman Objects

Items or entities that do not possess human characteristics or life, often referring to inanimate objects or animals.