A Movie Theater Owner Embedded Brief Messages During Trailers Before

question 94

Multiple Choice

A movie theater owner embedded brief messages during trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby.Research has shown what about such messages?

• A)Selective perception overrides advertising messages.
• B)Selective exposure is difficult for marketers to surmount.
• C)Subliminal messages have limited effects on behavior.
• D)Subliminal perception enables marketers to motivate consumers to take an action.
• E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

---

Definitions:

Hippocrates

An ancient Greek physician often regarded as the father of medicine, known for his contributions to the understanding of disease and medicine.

Analytical Psychology

A branch of psychology founded by Carl Jung that emphasizes understanding the psyche through exploring the world of dreams, art, mythology, world religion, and philosophy.

Psychodynamic Theory

A psychological perspective that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology and contributed significantly to the understanding of the psyche.