Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 224

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)changing the perceived importance of attributes
• D)refocusing a consumer's attention from one attribute to another
• E)denigrating the attributes of competitors' products

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Complete Explanation

Providing thorough and detailed information covering all aspects of a topic, leaving no part misunderstood.

Claims

Assertions or demands for something as due, typically in the context of insurance or legal disputes.

Direct Approach

A method of communication that involves straightforwardly presenting a message or request without circumvention.

Financial Analyst

A professional responsible for assessing financial data and trends to provide insights and recommendations for businesses or investments.