Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

---

Definitions:

Geographic

Pertaining to the physical features, population distribution, climate, and natural resources of a specific area.

GPS Technology

A satellite-based navigation system that allows users to determine their exact location (latitude, longitude, and altitude) on Earth.

Roving Nodes Technology

Typically refers to mobile nodes in a network that move around and connect dynamically with other nodes, often used in wireless communication and sensor networks.

RSS Feed Technology

A web feed format used to publish frequently updated information, such as blog entries, news headlines, or podcasts, allowing users to subscribe and receive updates.