In the VALS Framework,those Consumers Who Are Practical and Deliberate

question 168

Multiple Choice

In the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness are called

• A)Experiencers.
• B)Achievers.
• C)Believers.
• D)Thinkers.
• E)Innovators.

---

Definitions:

Capital Balance

Represents the amount of money that the owners of a business have invested in it or the net worth of the business.

Operations

Refers to the day-to-day activities necessary for running a business and generating value.

Partnership Interest

The share or portion of a partnership that is owned by one of the partners, representing the partner's stake in the partnership's assets, liabilities, and operations.