In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 254

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. __________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

• A)Believers
• B)Thinkers
• C)Makers
• D)Experiencers
• E)Achievers

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Definitions:

Direct and Indirect

Terms used to differentiate between costs, taxes, or subsidies that are explicitly linked to the production or sale of a good (direct) and those that are not directly linked but influence economic outcomes (indirect).

Federal Expenditures

Spending by the federal government of a country, including costs for defense, welfare, infrastructure, and other public services.

Income Security

A social welfare concept ensuring individuals have a basic level of income to cover essential needs.

Social Security

A government program that provides financial assistance to individuals during retirement, disability, or upon the death of a spouse or parent.