In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 305

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Product Trial

An opportunity for customers to try a product before making a purchase decision, often used as a marketing strategy.

Free Samples

Small portions or trial versions of a product given away free of charge to promote and encourage the trial or purchase of the product.

Sexual Rejection

The act of refusing or denying a sexual advance or proposal, which can have various emotional impacts on the individuals involved.

Sexual Fantasies

Imaginative thoughts or mental images focusing on sexual activity or desire, which can be a normal part of sexual health.