In the VALS Framework, Consumers Motivated by Self-Expression Desire Social

question 117

Multiple Choice

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Fear Conditioning

A learning process where an organism learns to associate a neutral stimulus with an adverse event, leading to a conditioned response to the originally neutral stimulus.

Eyeblink Conditioning

A form of classical conditioning where a subject learns to blink in response to a previously neutral stimulus that has been paired with a stimulus that naturally elicits blinking.

Brain

An organ in the central nervous system of animals, responsible for processing sensory information, regulating bodily functions, and facilitating cognition and memory.

Paradigms

Established sets of concepts or methodological practices within a scientific discipline or other organizational framework.