LG, a Consumer Electronics Manufacturer, Recently Introduced a 55" Internet-Capable

question 222

Multiple Choice

LG, a consumer electronics manufacturer, recently introduced a 55" Internet-capable, 3D OLED (Organic Light Emitting Diode) HDTV. As its marketing manager, you have used lifestyle analysis in the past, particularly the VALS system, to help you profile your customers. Which of the following VALS profiles would be the most likely target market for this product?

• A)Survivors
• B)Believers
• C)Experiencers
• D)Achievers
• E)Innovators

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Definitions:

pH

A scale used to specify the acidity or basicity of an aqueous solution, with values ranging from 0 (most acidic) to 14 (most basic) and 7 being neutral.

Cold-blooded Murders

are premeditated killings carried out with calm deliberation or lack of emotion, contrasting with crimes of passion.

Warm-blooded Emotional Murders

Killings driven by intense emotions or passion, often distinguished from premeditated, cold-blooded murders.

Acquaintances

Individuals one knows slightly, but who are not close friends.