A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 42

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)psychographics

---

Definitions:

Passive Voice

A grammatical voice where the object of an action becomes the subject of the sentence, often leading to less direct expression.

Active Voice

A verb that describes the action done by the grammatical subject of the sentence.

Agent

An entity or individual authorized to act on behalf of another, often in business transactions.

Good Business Writing

The skill of communicating ideas effectively, clearly, and professionally in written business contexts.