Environmental Scanning Refers to

question 12

Multiple Choice

Environmental scanning refers to

• A)assessing any possible negative impact a firm's activities might have on the local ecology.
• B)continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C)setting up a regular schedule to assess the performance of different divisions within a firm.
• D)initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E)requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome

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Definitions:

Macro Design View

A feature in database and spreadsheet software that allows users to create and modify macros in a more visual and structured layout.

Visual Basic Editor

An integrated development environment (IDE) from Microsoft used for editing Visual Basic code and developing macros for Excel and other Office applications.

Visual Basic For Applications

A programming language and environment developed by Microsoft that allows for automation and customization within Microsoft Office applications.

Visual Basic Window

The working environment in the Visual Basic programming language where code is written and debugged.