Which of the Following Statements Regarding Environmental Scanning Is the Most

question 107

Multiple Choice

Which of the following statements regarding environmental scanning is the most accurate?

• A)Environmental scanning changes the marketing environment.
• B)Environmental scanning identifies and interprets potential trends.
• C)Environmental scanning should be done at least every five years.
• D)Environmental scanning focuses primarily on ecological factors.
• E)There is too much information generated from environmental scanning to make it viable for small firms.

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Definitions:

Peroneal

Associated with the fibula.

Femoral

Pertaining to the femur or thigh, the longest and strongest bone in the human body.

Cervical Plexus

A network of nerves in the neck that supplies movement and sensation to the neck, shoulders, and upper chest.

Brachial Plexus

A network of nerves that originates in the neck region and supplies nerve energy to the shoulders, arm, forearm, hand, and fingers.