A Strategic Business Unit (SBU) Refers to

question 73

Multiple Choice

A strategic business unit (SBU) refers to

• A) a single product or service identification code used to identify items for strategic marketing planning purposes.
• B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
• C) a strategic product that has a unique brand, size, or price.
• D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
• E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.

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Definitions:

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