A Road Map for the Marketing Activities of an Organization

question 13

Multiple Choice

A road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a

• A) business plan.
• B) marketing objective.
• C) marketing plan.
• D) marketing strategy.
• E) marketing program.

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Definitions:

Sensorimotor Behavior

pertains to activities involving both sensory perception and muscular movement, fundamental in early stages of human development.

Thumb Sucking

A common behavior in infants and young children where they place their thumb into their mouth for comfort or self-soothing.

Teddy Bear

A soft plush toy bear, traditionally associated with comfort and affection, often given as a gift to children.

Self-Soothing

The ability of an individual, typically a child, to calm themselves down and regulate their own emotions without external aid.