The BCG Has Given Specific Names and Descriptions to the Four

question 330

Multiple Choice

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

• A)high market growth rates and high relative market shares.
• B)low market growth rates but high relative market shares.
• C)low market growth rates and low relative market shares.
• D)high market growth rates but low relative market shares.
• E)medium market growth rates and medium relative market shares.

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Definitions:

Earnings Claims

Statements made by a company or franchise about the potential or actual financial performance of a business opportunity.

Reasonable Basis

A standard of evidence that suggests a belief or action is supported by a fair amount of facts or logical assumptions, often used in legal and regulatory contexts.

Franchisor

The original business or company that grants the license to third-party operators to conduct business under its name and system.

Hypothetical Basis

A theoretical foundation or scenario used for analysis or argument, often constructed to explore possibilities or outcomes.