Diversification Analysis Refers to

question 315

Multiple Choice

Diversification analysis refers to

• A)a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
• B)a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
• C)a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• D)a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.
• E)a framework that identifies four "generic" strategies to achieve a competitive advantage

---

Definitions:

Projection

A defense mechanism where individuals attribute their own unacceptable thoughts, feelings, and motives to another person.

Hypnotic Responsiveness

An individual's susceptibility to suggestions made during hypnosis.

Positive Attitudes

A mental state involving constructive thinking, optimism, and a positive outlook towards events, people, and situations.

High Extraversion Score

Indicates an individual who exhibits traits associated with extraversion, such as sociability, talkativeness, and assertiveness, to a greater degree than average.