The Marketing Strategy of Developing New Products and Selling Them

question 315

Multiple Choice

The marketing strategy of developing new products and selling them in new markets is referred to as

• A) product penetration.
• B) product development.
• C) market development.
• D) market penetration.
• E) diversification.

---

Definitions:

Self-Governing

Having the authority or autonomy to govern oneself or manage one's own affairs without external control.

Professional Bodies

Organizations representing the interests of professionals in a specific industry, responsible for setting standards, providing training, and enforcing ethics.

Role

Describes the function or part played by a person or thing in a particular situation or system, such as in an organization or process.

Donoghue v. Stevenson

A foundational case in Scots and English tort law which established the principle that manufacturers owe a duty of care to the ultimate consumers of their products.