The Strategic Marketing Process

question 70

Multiple Choice

The strategic marketing process

• A)involves taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
• B)is a technique to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)as though they were a collection of separate investments.
• C)describes an organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.
• D)is an approach whereby an organization allocates its marketing mix resources to reach its target markets.
• E)seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Politics

The activities, actions, and policies used to gain and maintain power in governmental or organizational settings.

Young and Older Workers

Refers to the workforce demographic segments, each bringing unique strengths, experiences, and challenges to the workplace.

Machiavellians

Individuals who manipulate and deceive others for personal gain, based on the principles found in Machiavelli's writings.

Tactics

Strategies or maneuvers used to achieve a specific goal or outcome.