Taking Stock of Where the Firm or Product Has Been

question 299

Multiple Choice

Taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is referred to as

• A)tactical planning.
• B)market planning.
• C)goal setting.
• D)environmental scanning.
• E)situation analysis.

Understand strategies for overcoming resistance to change.

Comprehend the phases of Lewin's planned organizational change model.

Identify strategies for managing planned change effectively.

Understand the stages and process of organizational development.

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