The Actions Taken During the Implementation Phase of the Strategic

question 275

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.

• A)select target markets
• B)design marketing organization
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead costs to products or cost objects, calculated before the period begins based on estimated costs and activity levels.

Manufacturing Overhead

This refers to all of the indirect costs associated with the production process, such as utilities, maintenance, and salary of supervisors.

Predetermined Overhead Rate

A rate calculated at the beginning of the accounting period, based on the estimated overhead costs and estimated activity level, used to allocate overhead costs to products.

Overhead Applied

Refers to the amount of manufacturing overhead costs assigned to individual jobs based on a predetermined rate, representing the indirect costs associated with production.