A Marketing Strategy Refers to

question 324

Multiple Choice

A marketing strategy refers to

• A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
• B) the tactical decisions made to implement the marketing program.
• C) a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs).
• D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
• E) the detailed day-to-day operational decisions.

---

Definitions:

Lost Wallet

A situation where an individual's wallet, containing personal identification, credit cards, and cash, goes missing.

Cash Register

A machine used in shops for calculating and recording sales transactions and for storing money.

Driver's License

An official document permitting a specific individual to operate one or more types of motorized vehicles on public roads.

Credit Card Block

A restriction placed on a credit card by the issuer, temporarily or permanently preventing its use.