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What Is the Purpose of the Evaluation Phase of the Strategic

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What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?


Definitions:

Age-Graded Influences

Life events or milestones that are typically experienced by individuals at specific ages, shaped by cultural, societal, or biological factors.

History-Graded Influences

Events or forces that impact societies or groups of people across specific time periods, shaping development and behaviors.

Id

In psychoanalytic theory, the part of the mind in which innate instinctive impulses and primary processes are manifest.

Maximize Satisfaction

The concept or strategy aimed at making the most of pleasure or contentment while minimizing dissatisfaction or discomfort.

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