All of the Following Are Marketing Mix Strategies That Chobani

question 104

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

• A)sponsor U.S. Olympic and Paralympic teams.
• B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share.
• C)use Facebook, YouTube, and other social media to promote Chobani yogurt.
• D)rely on word-of-mouth to reach new customers.
• E)air a Super Bowl commercial featuring a "yogurt bear".

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Definitions:

Manufacturing Costs

Expenses directly related to the production of goods, including materials, labor, and overhead.

Work-in-Process Inventory

Goods in production but not yet completed; part of a company's inventory.

Direct Labor Costs

The wages or salaries paid to employees directly involved in the production of goods or services.

Overhead Costs

Expenses related to the day-to-day operations of a business that are not directly tied to a specific product or service.