All of the Following Statements About the Overall Marketing Program

question 184

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true EXCEPT:

• A)David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens WITHOUT the rotating cover to make it easier to insert replacement flags.
• B)Students were initially the intended target market for the Post-it Flag Highlighter.
• C)In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• D)David Windorski, the designer of the Post-it Flag Highlighter, appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention."
• E)Recently, 3M introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.

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Definitions:

Childhood Trauma

Experiences of distressing or disturbing events during childhood that can have long-lasting psychological effects.

Neurotic Need

An intense psychological demand that arises from emotional conflicts and insecurities, often leading to maladaptive behavioral patterns.

Neurotic Competitiveness

An unhealthy need to compete and win in all situations, often stemming from insecurity and a desire for validation or superiority.

Indiscriminate Need

Indiscriminate need refers to a general and undefined desire or requirement for something, without specificity or particular preference.