Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges from Spiky

question 153

Multiple Choice

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from spiky agave plant leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

• A)the societal marketing concept.
• B)the marketing concept.
• C)consumerism.
• D)target markets.
• E)capitalism.

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Definitions:

Habituation Technique

A method used to reduce reactions to repeated stimuli by exposing the subject to the stimulus over time until the response diminishes.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled or sensed in any way).

Jean Piaget

A Swiss psychologist known for his pioneering work in child development and his theory of cognitive development.

Legacy

Something handed down from the past, such as property, traditions, or reputation, influencing the present and future.