Which of the Following Statements About Marketing Activities Is Most

question 100

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely, if ever, affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing, after all is said and done, is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

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Definitions:

Differential Threshold

The minimum difference in stimulation required to detect a change or difference between two stimuli.

Absolute Threshold

The smallest level of stimulus that can be detected by the sensory systems at least half the time.

Absolute Threshold

The minimum intensity of a stimulus required to be perceptibly recognized by an individual's senses.

Absolute Threshold

The minimum intensity level of a stimulus that an individual can detect at least 50 percent of the time.