A Target Market Refers to

question 148

Multiple Choice

A target market refers to

• A)people who could purchase a product regardless of who ultimately uses it.
• B)one or more specific groups of potential consumers toward which an organization directs its marketing program.
• C)former customers who now use competitors' products.
• D)the cluster of benefits that an organization develops to satisfy consumers' needs.
• E)people with both the desire and the ability to buy a specific offering.

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Definitions:

Stockholder's Equity

The interest in a corporation's assets that exists after debts are paid off, reflecting a stake in ownership.

Retail Business

A business model that involves selling goods directly to consumers, typically in small quantities.

Certified Public Accountant

A professional designation given to qualified accountants in numerous countries, denoting that the individual has passed a licensure exam and met statutory requirements.

Public Accounting Firm

A business that provides accounting, auditing, tax, consulting, and financial advisory services to clients.