The Unique Combination of Benefits Received by Targeted Buyers That

question 90

Multiple Choice

The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and before- and after-sale service at a specific price is called

• A) customer value.
• B) target marketing.
• C) benefit proposition.
• D) value-based marketing.
• E) a customer value proposition.

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Definitions:

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