Relationship Marketing Refers to

question 74

Multiple Choice

Relationship marketing refers to

• A) the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
• B) the belief that it is easier and less expensive to find new customers than to retain old ones.
• C) the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.

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Definitions:

Physical Abuse

Involves the infliction of bodily harm upon another person through forceful means, often in contexts of power imbalance.

Sexual Abuse

Any form of non-consensual sexual contact or behavior, often involving coercion and trauma to the victim.

Emotional Abuse

A form of abuse characterized by the use of words, actions, and other non-physical means to hurt, control, or demean another person.

Passive

Accepting or allowing what happens or what others do, without active response or resistance.