After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 175

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)macromarketing agenda.
• C)micromarketing agenda.
• D)marketing program.
• E)marketing concept.

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Definitions:

Costly Changes

Alterations in a process, system, or organization that require significant resources, such as time, money, or effort, often assessed against potential benefits.

Employers

Individuals or organizations that hire and pay people to work for them, typically in exchange for their labor or professional services.

Employment Selection

The process of assessing and choosing from among job applicants to decide who should be hired for a vacant position.

Pencil-and-paper Tests

Traditional forms of assessment used to evaluate an individual's knowledge, skills, or psychological state, requiring written responses on paper.